Ingeniería Comercial USM

PROFILE

ACADEMIC DEGREES

Master’s Degree in Entrepreneurial Management

RESEARCH AREAS

Social Marketing and Sustainability
Entrepreneurial Ecosystems
Social Innovation
Social Enterprises

ADMINISTRATIVE POSITIONS

Program Director of Commercial Engineering, Main Campus, Valparaíso
Professor, Department of Commercial Engineering

COURSES TAUGHT

Marketing
Marketing II
Market Simulation
Professional Certification Workshop II
Social Economics
Entrepreneurship Workshop

Email

jorge.cea@usm.cl

JORGE CEA V.

Master’s Degree in Entrepreneurial Management, Universidad Técnica Federico Santa María

Background

Academic with extensive experience in marketing and market research. Formerly Academic Coordinator of Marketing in USM’s Industries Department, as well as Sub-Director of the USM Center of Market Engineering.  Currently Program Director of Commercial Engineering in the Main Campus, Valparaiso.

Education

  • MBA, Master’s Degree in Business Management, Universidad Técnica Federico Santa María, Chile.
  • BSc in Industrial Engineering Science, Universidad Técnica Federico Santa María, Chile.
  • BSc in Industrial Civil Engineering, Universidad Técnica Federico Santa María, Chile.

Publications

  • Cea J., Fernández C., Santander, P., Yáñez D. (2016), “Comportamiento del consumidor chileno frente a productos de Empresas B: Análisis de percepción de precio e intención de compra [Chilean consumer behavior vis-à-vis B Company products: An analysis of Price Perception and Purchase Intention]” Multidisciplinary Business Review (MBR), Volume 8 Number 2
Scielo.
  • Yaninne, F; Valenzuela, L.; Tapia, J; Cea, J. (2016) “Rethinking enterprise flexibility: a new approach based on management control theory”, Journal of Enterprise Information Management, Vol. 29, No. 6 pp. 860-886. WOS.
  • Fernández, C., Cea, J., Jamett, G., Santander, P., & Yáñez, D. (2016). “Attitude and behavior on hotel choice in function of the perception of sustainable practices”. Tourism & Management Studies, 12(1), 60-66. (Scielo)
  • Fernández C., Cea J., Santander, P., Yáñez, D., Carreño, V., (2016) “Motivaciones de intercambio en estudiantes universitarios [Motivations of university students who join exchange programs]” Revista Global de Negocios, vol 4, no4 – 2016
ISSN 2328-4641 (in print) ISSN 2328-4668 (online) indexed in Ulrich’s Periodicals Directory.
  • Fernández C, Santander P, Cea J, Melo R, (2015) “Turismo de Intereses Especiales: Investigación de Mercado sobre las Motivaciones desde la perspectiva del Cliente [Special Interest Tourism: Market research on motivations from the customer’s perspective]”, Revista Internacional Administración & Finanzas (RIAF) Vol 8. No. 1, pp. 51 – 68)
  • Fernández C, Cea J, Santander P. (2014) “Influencia de los atributos del entorno comercial en las emociones, satisfacción y lealtad del consumidor chileno [Influence of attributes of the commercial environment on Chilean consumers’ emotions, satisfaction and loyalty]”, “Revista Internacional de Administración y Finanzas (RIAF), vol. 7 Number 3, ISSN 1933-608X, pp. 1-17
  • Fernández C, Cea J, Santander P, Pallavicini D. “Influencia de los antecedentes endógenos locales en la evaluación del país de origen [Influence of local endogenous background information on assessment of country of origin]”. Revista “WOBI”, V.16 N.4 Especial, pp. 16-22, September 2014.